You may find it shocking to learn the most popular publications. According to circulation totals, there are several unexpected titles that have become mainstream.
The World’s Most Popular Magazine
At first glance, the world’s most popular magazine may seem like a surprising title. However, on closer inspection, we really shouldn’t be amazed!
The Watchtower is an illustrated religious magazine published by the Jehovah’s Witnesses. Considering their famous evangelism, it isn’t surprising to hear they publish nearly 53 million copies of each issue. Nor should we be astonished by the fact that it is published in 228 different languages.
The magazine with the second highest circulation is Awake!, published by the same group. While established about 50 years after The Watchtower, Awake! has already earned a massive 52 million copies per issue.
The Top 10 Magazines in the USA
According to research done by Priority One Clearing, a magazine subscription clearinghouse, these are the magazines with the highest circulation numbers in the USA.
The AARP secures the first and second spot on the list. Their publication AARP The Magazine goes out to more than 22,274,000 people. Their other publication, AARP Bulletin reaches about 22,245,000.
Apparently, the wholesale group Costco has a very extensive membership list. Their publication, Costco Connection, is sent to almost 9 million people.
Established just a few years ago, Game Informer has quickly secured the number four spot on the list of popular publications.
Two household staples are also in the top 10 list of magazines. Better Homes and Gardens is at the number five spot with just over 7.6 million subscriptions. A little farther down the list, Good Housekeeping has just over 4 million readers.
Among all the surprises are two well-known publications. We would expect to find Reader’s Digest and National Geographic on a list of popular publications. There are spots six and nine respectively.
Parents are well represented on the list of highly circulated magazines. Family Circle provides almost 5 million copies of their publication.
Lastly, People magazine prints 3.5 million copies of their weekly magazine.
Some surprising magazine subscription declines include:
· Sports Illustrated (15)
· Cosmopolitan (16)
· Maxim (32)
· InStyle (38)
· Playboy (66)
Top Magazines in the UK
The highest circulated UK magazines are native of their region. Few US-based publications made the list of most popular. In fact, US front-runners were quite low:
· Glamour – spot #20
· Good Housekeeping – spot #21
· Time Magazine – spot #32
· Cosmopolitan – spot #40
· National Geographic – spot #51
Some of the most popular UK titles include: The National Trust Magazine, Asda Magazine, Tesco Magazine, TV Choice, Morrisons Magazine, Tesco Real Food, What’s on TV and more.
At Priority One Clearing, we live and breathe magazines. So these findings are quite fascinating to us. What do you think is the most surprising “upset” on the list of highly circulated magazines?